Are you starting a new business? If you are a startup business, it is important to think about the product, marketing, and sales. You also need to know what technology can help your company. Here are some technology tips for startups with different needs when it comes to selecting the right technology for your business.

Start with a business plan. If you don’t already have a business plan, now is the time to do it. A business plan will help you stay focused on what’s important for your startup. It also helps when you need to make technology decisions.

You can either do it yourself (DIY) using a template or have a consultant help you. Although a DIY strategy is ideal for a small business, you’ll need to engage a consultant if you want to go beyond a simple business plan.

Choose the right technology tools. You don’t need the latest and greatest gadgets and software when you’re starting a business. Many affordable options can help you get started. Do your research and find tools that fit your needs and budget.

Register a domain name

In the new era, every business needs a web presence. A domain name is your address on the web, and it’s how customers will find you. You can buy a domain name for a few dollars a year and set up your website in minutes.

There are many domain name providers to choose from, but some of the most popular are GoDaddy, Google Domains, MelbourneIT, and Crazy Domains to name a few.

Use a professional email address for your business

One very important way to represent your business is through your email address. It should be a professional one and not something like [email protected]. Use an email address that has your company name ([email protected]) in it so that it looks more credible to the customer.

Ensure you have an email usage policy that sets expectations on email usage, including appropriate/inappropriate use of company email for personal reasons.

Productivity and Communications tools

To get started with internal and external communication, you need to get basic tools in place. That means having a phone and internet service. There are many options for this, including:

– mobile phones with plans that include data and voice minutes

– mobile phones with pay-as-you-go plans

– Cloud telephony like 8×8 or Dialpad

Keep team communication organized with a service like Slack, Teams, or HipChat. For file sharing and document collaboration, consider Microsoft 365 or Google workspace for internal documents and File Sharing. These services are not free, but the cost is small in comparison with the benefits.

Have a well-designed company website

Your website is the first impression that your customers will have of your business. It is important to make sure that it looks professional and well-designed. If you do not have the necessary skills to design it yourself, then you can hire a web designer to do it for you.

A well-designed website should be easy to use and navigate. It should also have clear and concise information about your business and what it offers.

Here are a few ways to protect your website

  • Use only high quality hosting for your website
  • Have a backup of your website files including the database in case anything happens to it
  • Remove any malware and viruses from your system especially if you use older websites or free templates for some part of it
  • Install an SSL certificate to ensure that the website is safe to use and that the information is encrypted
  • Update your website security software regularly
  • User application firewall to protect your website from illegitimate access

Use social media for marketing

Social media has become a very important tool for businesses of all sizes. It is a great way to connect with customers and build relationships with them. Make sure that you have profiles for your business on all the major social media platforms.

Digital marketing can be a great way to reach more customers and increase sales. It involves using different online channels such as social media, email marketing, and search engine optimization to promote your business.

Define your target audience and craft marketing messages that appeal to them. Use relevant hashtags and keywords to help your content be found by more people.

Make sure that your social media posts are interesting and engaging. They should also be consistent with the overall branding of your business.

Your team members are your biggest asset when it comes to social media marketing. Make sure that they are well-educated about the dos and don’ts of social media marketing. They should also be aware of the company’s social media policy.

Monitor your brand reputation online

Make sure that you are constantly monitoring your brand’s reputation online. This includes keeping track of what people are saying about your business on social media, review sites, and blogs. You can use various tools to help you with this, such as Google Alerts, Hootsuite, and Social Mention.

If you find any negative reviews or comments, then take steps to address them quickly. You can try to resolve the issue with the customer or if that is not possible, then try to use the opportunity to end any negative perception about your business.

Remember any feedback is valuable feedback. Even if it’s negative, you can act on it to improve your brand.

Use analytics for tracking customer behaviour

It’s important to know how your website is performing to make improvements when necessary. You can do this by setting up analytic tools such as Google Analytics or using dedicated tools offered by your web hosting company.

These are just some of the many ways that you can use technology to help your business. Make sure to keep up with the latest trends and technologies so that you can stay ahead of the competition.

Send out regular email newsletters

Email newsletters are a great way to keep your customers updated on what’s happening with your business. They are also a great way to promote new products and services. Make sure that you send out newsletters regularly, and make sure that they are well-designed and interesting to read.

To maximize the effectiveness of your email newsletters, make sure that you track how many people open them, click on the links, and subscribe to them. This information can help you to improve the content and design of your newsletters.

To start with, Sendinblue and Mailchimp give you the option to get started for free but with limited features; VerticalResponse, ActiveCampaign, and Constant Contact allow you to test their software for free for 60 days, 14 days, and 30 days respectively.

Use a customer relationship management system

Customer Relationship Management (CRM) systems help you to build a healthy and beneficial relationship with your customers. They will keep track of all the past transactions, as well as any future ones so that there is no loss of data. This type of system also makes it easier to find important information about your customers and to target them with specific marketing campaigns.

Make sure that you select a CRM system that meets the needs of your business. There are many different types available, so make sure to do your research before selecting one.

Technology is constantly evolving and there are many new ways that businesses can use it to their advantage. Make sure that you are using the latest technologies to help your business grow and succeed.

Here are a few CRM platforms that you can consider:



Zoho CRM

Microsoft Dynamics CRM

The first three are cloud-based CRMs and the last one is a desktop CRM. All of them have free and paid versions, so you can choose the one that best meets your needs.

Accounting software to consider

It is very important to keep track of your finances to run a successful business. A good accounting program can help you to stay on top of things by creating quotes, invoicing, financial statements, tracking spending, and helping you to create budgets.

Some software programs are designed specifically for small businesses while others are created for large companies

There are many different types of accounting software available, and it can be difficult to decide which one is right for your business. Here are a few that you might want to consider:





All of these software vendors offer free and paid versions, so you can choose the one that best meets your needs. They also have different features, so make sure to research each one before making a decision.

Secure your data

Data security is a top priority for any business. You need to make sure that your data is safe and protected from unauthorized access. There are many different ways that you can do this, and it depends on the type of data that you are storing.

Here are a few tips for protecting your data:

– Use strong passwords

– Keep your software up to date

– Use antivirus software

– Back up your data regularly

– Store your data in a secure location

Technology can be a great help to businesses, but it is also important to be aware of the dangers that come with using it. Make sure that you are using the latest security measures to protect your data.

In addition, consider using the following tools:

– Firewalls

– Antispyware software

– Encryption software

– Password managers

All of these tools can help to keep your data safe and protected from unauthorized access.

Use Password Manager

As a business owner, you have probably created many different passwords for your various accounts. It can be difficult to remember them all, and even more difficult to keep them safe. A password manager can help you to solve this problem.

There are free and paid versions of these programs available. The last thing you want is to have your data stolen, so make sure that you keep track of your passwords at all times.

There are many different types of password managers available, so here are a few that you might want to consider:

– Dashlane

– LastPass

– 1Password

Again, these are just a few options and each one has free and paid versions. You can also use this type of software to store other important information that you don’t want to lose. These are just some technology tips on how various technologies can help businesses succeed. Technology provides us with many new ways to do things faster and more efficiently, but it can also cause problems if not used correctly.

The difference between free and paid versions is the number of users, features, and storage limit.

Make sure to research each one before making a decision.

Another thing to keep in mind is how you are storing your data. Make sure that it is in a secure location and that only authorized personnel has access to it. You can also share passwords with existing team members.

Cloud services for startups

When starting a new business, it can be expensive to invest in servers and custom software. Cloud services can help to eliminate these costs and provide you with all the necessary tools at a fraction of the cost.

There are many different types of cloud services available depending on your needs, so here are a few that you might want to consider:

Amazon Web Services (AWS)  is one of the most popular cloud computing platforms. Their services include storage, databases, analytics, mobile services, networking, security, web hosting, etc. They also offer various developer tools like Amazon API Gateway (API Management), Amazon Cognito (User Identity Management), AWS Mobile Hub (enhances mobile apps on iOS + Android).

Google Cloud Platform is another great option that provides multiple cloud services for businesses of all sizes. These include machine learning, data analytics, computing, storage, networking, etc.

Microsoft Azure is Microsoft’s full suite cloud computing platform which provides all the various services necessary for bare metal, virtual machines, cloud servers, etc.

There are many different types of cloud platforms available. The best way is to do your research and see what they have to offer in terms of performance, storage space, reliability, etc.

When choosing the services that will be the best fit for you, not everyone is going to be comfortable with using the cloud. If this is the case, you can hire people with the necessary knowledge to help you set everything up.

The last thing you want when starting a new business is to be bogged down with high expenditures on infrastructure when other more important things need to be done such as advertising your product or service.

Cloud computing eliminates these costs and allows businesses to use only the necessary hardware and software that they require. This means reduced expenditures and increased profits without any loss in quality. When it comes time to expand the company, you can add new hardware and software as needed.

These are just a few tips on how cloud computing can help your business to reach the next level. Technology has changed the way we do things, and there is no going back. Businesses need to embrace this fact to survive in the modern world.

Backup your data

It’s important to have a backup of your website files, including the database, in case anything happens to it. You can use various methods for backing up your company data, such as using a cloud-based service or using an external hard drive.

If you are not currently backing up your company data, then start doing so right away. It could be the difference between losing your data forever and just having to do a little bit of work to get it back.


When you are starting a new company, there are a lot of different things to keep in mind, such as compliance with the law. You need to make sure that you are following all of the rules and regulations that apply to your industry.

There are many different types of software available to help you with this, such as:

– HR software

– Compliance software

– Tax software

All of these programs can help you to stay organized and ensure that you are meeting all of the compliance requirements.

Cybersecurity Insurance

No matter how careful you are, there is always the chance that your organization will be hacked. This is where cybersecurity insurance comes in. It can help to protect you from the financial damages that can come as a result of a data breach.

Many different companies offer this type of insurance, so it’s important to do your research before choosing one. Make sure that you read the terms and conditions carefully so that you know what is covered.

Small company owners should think about cybersecurity insurance just as they would any other type of insurance. It can be a costly mistake to have your company’s data hacked and not have this type of insurance coverage.

Partner with a technology company

When you are starting a new company, it can be helpful to partner with an innovative hi-tech company. They can help you to get your business up and running quickly and easily. They can also help you to stay up-to-date with the latest technologies so that you can keep your business competitive.

Make sure to do your research before selecting a technology company to partner with as they are many options available.

Here are some of the key factors to consider when choosing a technology company:

– Their experience

– The types of services they offer

– The size of their company

– Their location

– Their pricing

New technology is constantly evolving and there are many new ways that businesses can use it to their advantage. New startup businesses should consider using technology in the following ways:

– Use technology to help with accounting and financial management

– Use technology to create and manage your website

– Use technology to stay connected with customers and partners

– Use technology to protect your data

Your future success depends on how well you utilise all your technologies.

Starting a New Business Checklist

  • Register your business with the government body
  • Buy or create a company logo and branding
  • Create a business plan
  • Apply for an appropriate license
  • Open a business bank account
  • Set up your accounting system
  • Purchase, lease office space (if needed), or use virtual office
  • Consider technology
  • Backup your data
  • Implement a compliance program
  • Purchase relevant insurances, which include cybersecurity insurance, public indemnity, public liability, and so on…..
  • Partner with a technology company
  • Start marketing your business
  • Hire employees (if needed)
  • Create a well-designed website


These are some of the many ways that technology can be a key factor in helping a business succeed. Make sure you have a solid understanding of how technology can work for your business, and stay up-to-date on the latest trends and news.

Being a technology leader in your industry can give you a competitive edge. Use the most up-to-date tools to assist your company develop and flourish.

To find out more on how DC Encompass can help your business succeed through innovative technology, get in touch with our team of experts today. We would be happy to discuss your specific needs and see how we can help you achieve your goals.